Curved treadmills had a lukewarm reception in the US market between 2020–2023, largely due to belt stiffness complaints and footprint issues. Union Tech's export data shows a reversal starting Q3 2025:
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US inquiries on curved models +38% YoY
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CrossFit-affiliated boxes account for ~45% of those leads
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Top three asked-for tweaks: lower deck height, side phone/ towel dock, sand-friendly slat option
The shift tracks with two trends: (1) boxes adding "engine room" style cardio blocks to WODs, and (2) operators looking to cut electricity + HVAC load in warmer states. Union Tech's P3 and entry-level P2 are both being sampled by two US distributors this quarter.
